Over 15 years of experience developing actionable insights using high-level analytics to ensure well-informed decisions to increase company revenue and profitability. Strategic thinker who approaches a business problem from a data collection and analytics standpoint. Proven collaborator across multiple functions, from the C-suite to the heads of marketing, sales, finance, operations, and information technology.

Working with companies of all sizes, from Fortune 30 to small businesses, in both consumer and business-to-business markets in telecommunications, retail, banking, manufacturing, animal health, and professional services.

Sales and marketing analytics and ROI, customer segmentation and behaviour analysis, predictive modelling and data mining, forecasting, business software consulting, data integration across software platforms are some of my specialties.

Technical with attention to detail, a lifelong learner, and a curious thinker who understands that data is the key ingredient, but the ability to interpret the data and communicate the story in a way that provides a competitive advantage is the secret sauce to business intelligence.