I have over 14 years of experience as a seasoned market research professional. Fintech, consumer packaged goods, healthcare/nutrition, pharmaceuticals, food & beverage, agriculture, education, apparel, and personal care products are among the industries in which I have worked.

Survey design and analysis are among my quantitative research skills. I’ve created over 300 surveys for customer experience, brand image, industry trends, and market research. My experience includes creating and analysing surveys in Survey Monkey, Survey Gizmo, and Qualtrics, as well as utilising advanced features such as Skip Logic, Advanced Branching, and Blocks. I have extensive experience with customer user experience and customer journey mapping.

Conducting focus groups, one-on-one interviews, customer journeys, and developing customer personas are among my qualitative research skills. I am also skilled at producing detailed industry reports (trends, demographics, competitor analysis, marketing plans/business proposals, and country analysis). I have extensive experience working on DEI (Diversity, Equity, and Inclusion) initiatives.

I am looking for clients who can benefit from my extensive marketing experience and sophisticated data analysis skills to help them grow their business.

Designing questionnaires, writing reports, retail audits, and pricing analysis are all examples of research methodology skills.

Cross tabulations, regression models, key driver analysis, forecasting/predictive models, and conjoint analysis are all examples of data analysis skills.

SPSS, STATA, and Microsoft Office are examples of software.